Use single-step triggers paired with webhooks to collapse multiple actions into one downstream handler. Batch items hourly to reduce task counts. Filter aggressively at the top so only meaningful events flow through. Many small teams run lead intake, support triage, and weekly reporting comfortably on free or very low-cost plans with careful design.
A forty-line Google Apps Script that cleans a sheet, posts a summary to Slack, and updates a calendar can replace dozens of costly tasks. Host lightweight logic where the data already lives. Keep scripts in version control and add a single on-error email. Small, focused code avoids unnecessary subscriptions and complex maintenance.
Read the fine print on polling intervals, monthly operation caps, and premium connector pricing. Rate limits can silently throttle critical updates. Design around limits with webhooks, batching, and scheduled windows. Keep a monthly usage snapshot and an alert when you hit eighty percent, preventing surprise bills and preserving trust with budget owners.
Collect leads from forms, landing pages, or chat, validate the email, enrich with a free lookup, then create or update a record. Auto-assign by territory, send a Slack mention, and start a two-step follow-up sequence. A local agency cut first-response time from days to hours, doubling booked calls within one month.
When an inbox label changes to urgent, create a ticket, add customer context, and post to a dedicated Slack channel. If nobody claims within fifteen minutes, escalate to a manager and add a calendar block for focus. Response times stabilized, and weekend backlogs dropped dramatically without expanding the support schedule or budget.
Convert recurring checklists into scheduled reminders that open the right doc, prefill dates, and tag the owner. If steps remain incomplete by end of day, gently nudge with a friendly summary. A three-person warehouse finally closed daily reconciliation consistently, cutting inventory errors that previously led to refunds and embarrassing customer apologies.

Keep API keys in a managed vault or platform secrets store, never in spreadsheets or chat. Limit who can read them, and rotate regularly using calendar reminders. Log usage by key so you can revoke fast. A disciplined approach prevents accidental leaks, especially when contractors or volunteers contribute to critical workflows.

Grant the least privilege needed for each integration, separating read and write where possible. Use service accounts instead of personal logins to avoid breakage when people leave. Document ownership and renewal dates. Smaller scopes mean fewer scary outcomes if something goes wrong, and audits become faster, calmer, and far less disruptive overall.

Create a one-page diagram for every important workflow, listing triggers, data passed, and systems touched. Add contact details for the owner and a simple rollback step. Publish in a shared space. Transparency reduces hesitation, invites feedback, and keeps institutional knowledge alive when laptops die or staffing changes reshape responsibilities suddenly.